Andy Goldsworthy

His work is ephemeral- not going to last forever. Because is artwork doesn't last, the videos/ photos become the artwork. Through the making of his artwork, he learns about nature It is always straight to work- no time for research on the area he is in. He has been taking photographs since school- it is the way that he documents his artwork It is his way of reflecting on what he has make He doesn't have a clear picture of what It Is he Is going to make- he goes out and sees what the day is doing, what it will let him make.The land itself entices him and the absence of nature Background, Influences: English- lives In Scotland The nature, area around him Land art/ earth art in the ass's-ass's art movement The term earth or land art is used to describe site-specific artworks made in the environment, using the materials and forms of the environment. Most earth art is known to the public through photographs and written records. Because earth art is part of the environment It is subject to the force of nature that can cause it to change over time, or can even destroy It.The rise of earth art In the 1960 Is sometime associated with an Increasing awareness of environmental Issues. Most artist, however were attracted to earth art as part of a desire to escape the gallery system and the communication of art objects. Interests, Themes, Ideas, Intentions: Responds to what is happening at that moment, In the day with the Items around him Death and decay Growth, change, flow, nature He uses everything from leaves and sticks to sheep wool. Movement, change (in material, season and weather) Light, sunlight, snow reflections, mist The energy and space around a material

Introduction of Johnson &Johnson

Introduction of Johnson &Johnson As a consumer, you’re familiar with our name. The rich heritage brands from our operating companies have helped people around the world, and chances are your own family has trusted our products for generations. Johnson & Johnson is the world’s most comprehensive and broadly based manufacturer of health care products in the industry. Our products touch the lives of nearly a billion people every day. Our operating companies around the world compete in consumer, pharmaceutical, and medical devices and diagnostics markets. With approximately 120,000 employees working in more than 250 companies in 57 countries, our Family of Companies has the skills and resources to tackle the world’s most pressing health issues. Few companies have the consistent track record of public trust, annual sales increases, double-digit earnings increases, and steady dividend increases of Johnson & Johnson. Working together across our various business segments, we believe that we can accelerate growth through a dedicated focus on the intersection of our existing capabilities, customer need, and emerging trends. Because of our wide-ranging technological expertise and global presence, cross-business collaborations provide an enormous opportunity to address unmet health care needs and to enhance competitive advantage for our Family of Companies. They include In the coming decades, a significant portion of our growth will come from the Asia-Pacific, Latin America, and Europe/Middle East/Africa global regions, through Success in these markets requires an understanding of local cultures derived only from local experience. By sourcing top business and technology employment candidates for positions in their home countries, we can build organizations, facilities, and product marketing systems that respond to local needs. Rallying around the imperative of flawless execution helps our employees around the world Innovations within each of these product platforms take shape through a number of avenues, including Today, and for most of our history, our success is driven by our commitment to principles that are ingrained in our culture. These principles provide continuity in our approach to business opportunities, but they also stablish consistencies in our management style. Our key strengths serve as  a springboard for accelerating our growth and our contribution to human health around the world. Johnson & Johnson is committed to building on our knowledge and experience in order to take the lead in a rapidly evolving health care marketplace. Commitment to the promise of science and technology helps us  pr oduce innovative products and seek cures for diseases. Collaboration across our businesses and franchises expands competitive advantage and helps us address unmet medical needs. Pariticipation in  global markets—many with substantial unmet medical needs—offers tremendous potential. Recognition of  the responsibility inherent in our health care mission compels us to maintain the highest quality and on-time delivery. Explore Our Expansive Business Strategy A wide focus on health care As a consumer, you’re familiar with our name. The rich heritage brands from our operating companies have helped people around the world, and chances are your own family has trusted our products for generations. Johnson & Johnson is the world’s most comprehensive and broadly based manufacturer of health care products in the industry. Our products touch the lives of nearly a billion people every day. Our operating companies around the world compete in consumer, pharmaceutical, and medical devices and diagnostics markets. With approximately 120,000 employees working in more than 250 companies in 57 countries, our Family of Companies has the skills and resources to tackle the world’s most pressing health issues. Our strategic principles Few companies have the consistent track record of public trust, annual sales increases, double-digit earnings increases, and steady dividend increases of Johnson & Johnson. Our strategic principles define our management approach and help us build on the strengths of our heritage. Our approach to a converging health care market Johnson & Johnson recognizes that leveraging our world-class talent with cutting-edge technology has the potential to create innovative, effective product solutions and a novel approach to holistic patient care. Our vision for growth Working together across our various business segments, we believe that we can accelerate growth through a dedicated focus on the intersection of our existing capabilities, customer need, and emerging trends. Our growth imperatives and our commitment to developing capable, values-based leaders define our vision to rise to a new level of strength. Our strategic approach Few companies have the public trust in the record sales growth, double-digit increases in earnings, as well as Johnson & Johnson's steady increase in dividend. Our strategic approach to determine our management approach and help us to consolidate our traditional strengths. The convergence of our approach medical market Johnson & Johnson acknowledged that the use and cutting of our world-class talent, advanced technology, it is possible to create innovative, cost effective product solutions and a comprehensive new method for patient care. Our healthy growth Our work in various business fields, we believe we can accelerate our existing capabilities through a dedicated focus on the junction growth, customer needs, emerging trends. Our growth needs and we are committed to developing skills, values-based leaders set out our objectives, creating a new power level. Johnson & Johnson is a company of enduring strength. We’ve been privileged to play a role in helping millions of people the world over be well and stay well through more than a century of change. As the science of human health and well-being has grown, we’ve been able to grow along with it. Even more important, we’ve helped shape and define what health and well-being means in every day lives. Our products, services, ideas and giving now touch the lives of at least one billion people everyday. We credit our strength and endurance to a consistent approach to managing our business, and to the character of our people. We are guided in everything we do by Our Credo, a management document authored more than 60 years ago by Robert Wood Johnson, former chairman from 1932 to 1963, and by four strategic principles. Our Credo: Our Guiding Philosophy The overarching philosophy that guides our business is Our Credo, a deeply held set of values that have served as the strategic and moral compass for generations of Johnson & Johnson leaders and employees. Above all, Our Credo challenges us to put the needs and well-being of the people we serve first. It also speaks to the responsibilities we have to our employees, to the communities in which we live and work and the world community, and to our shareholders. We believe Our Credo is a blueprint for long-term growth and sustainability that’s as relevant today as when it was written Our Credo Values Broadly Based in Human Health Being broadly based gives us a number of advantages. Our more than 250 operating companies have a local window into emerging customer needs, scientific developments, and technologies throughout the world. We turn those insights into innovative new products and sometimes whole new businesses. It allows us to transfer scientific breakthroughs, marketing insights and manufacturing expertise easily across the full range of our businesses. This broad base has helped us bring more science to the consumer health products that people use every day. To see the breadth of the Johnson & Johnson companies throughout the world, explore the map. A Decentralized Management Approach We are big and we are small all at once. Each of our operating companies functions as its own small business. They are strongly entrepreneurial in character, and they know that their success depends on anticipating customers’ needs and delivering meaningful, high-quality solutions. While our people operate in a small-company setting, they also have access to the know-how and resources of a Fortune 50 company. It’s like having dozens of strategic partners at their fingertips. Explore the map to find out more about our companies throughout the world. Managed for the Long Term We focus on the fundamentals of our business, and manage with future generations in mind. While we keep our eye on social and scientific trends, we make sure our companies balance the short-term and the long-term in their strategic planning. We invest in promising new businesses while maintaining leadership positions in high growth businesses. We are focused on sustainability, and constantly review key economic, environmental, and employee health and safety indicators to ensure we are on the right path. This past year we established an internal innovation fund to keep us at the leading edge of transforming health and well-being. People and Values People and values are Johnson & Johnson’s greatest assets. We know that every invention, every product, and every breakthrough we’ve brought to human health and well-being has been powered by people. Our people strive to make a difference. We believe the shared values embodied in Our Credo help us attract and keep the most talented values-driven people in the world. Our Credo Values | | | |The values that guide our decision making are spelled out in Our Credo. Put simply, Our Credo challenges us to put the | | |needs and well-being of the people we serve first. | | | | | |Robert Wood Johnson, former chairman from 1932 to 1963 and a member of the Company’s founding family, crafted Our Credo | | |himself in 1943, just before Johnson   became a publicly traded company. This was long before anyone ever heard the| | |term â€Å"corporate social responsibility. † Our Credo is more than just a moral compass. We believe it’s a recipe for business | | |success. The fact that Johnson   is one of only a handful of companies that have flourished through more than a | | |century of change is proof of that. | | | | Developing markets Growth in Developing and Underserved Markets In the coming decades, a significant portion of our growth will come from the Asia-Pacific, Latin America, and Europe/Middle East/Africa global regions, through †¢ Product marketing †¢ Innovative manufacturing †¢ Product development †¢ Leadership development activities Success in these markets requires an understanding of local cultures derived only from local experience. By sourcing top business and technology employment candidates for positions in their home countries, we can build organizations, facilities, and product marketing systems that respond to local needs. Established in 2008, one of the tasks of the Johnson & Johnson Office of Strategy and Growth is to identify new growth and strategic opportunities in developing and underserved markets that have the potential to make a significant impact on human health. These opportunities are separate from those being currently pursued by our existing business segments. The Johnson & Johnson International Recruitment & Development program is a major component of our global success. By developing future leaders within our international businesses, we build businesses that are better aligned with the pressing health care needs of the regions in which they operate. Our decentralized management structure ensures that Johnson & Johnson operations in countries across the world are run locally, with an emphasis on adapting our products and facilities to local cultures, customs, and economic vitality. Growth is driven from within these regions, rather than from afar. Our Heritage Building on the Strengths of Our Heritage Remaining true to the principles that made us strong Today, and for most of our history, our success is driven by our commitment to principles that are ingrained in our culture. These principles provide continuity in our approach to business opportunities, but they also establish consistencies in our management style. Our guiding principles are †¢ Adherence to the principles of Our Credo †¢ A broad base in human health care †¢ Commitment to decentralized management Emphasis on managing the business for the long term †¢ Dedication to people and values While Johnson & Johnson is dedicated to Our Credo, which have historically guided our business, our employees, and our culture, we also use these values and beliefs to guide our strategies for the future in a rapidly converging health care marketplace. Our dedication to personal and professional gr owth among our employees, as well as an emphasis on developing new technologies to meet the needs of people around the world, positions Johnson & Johnson as a global leader in the 21st century. Flawless Execution Rallying around the imperative of flawless execution helps our employees around the world †¢ Maintain the highest quality and on-time delivery of the products, projects, and processes for which they share responsibility †¢ Display vision, planning, and the ability to adapt to a changing environment †¢ Become better prepared to help us reach our goals in human health care †¢ Develop the discipline that makes tools such as process excellence, shared best practices, and review of process metrics an important part of our operating culture Cross-business Collaborations Because of our wide-ranging technological expertise and global presence, cross-business collaborations provide an enormous opportunity to address unmet health care needs and to enhance competitive advantage for our Family of Companies. They include Collaborations initiated to identify and develop innovative products Grouped purchasing agreements, shared best practices, cooperative talent acquisition and development, and shared research initiatives, undertaken to improve overall performance Their success is due, in part, to strong trust-based relationships. Commitment to the values expressed in Our Credo helps employees of Johnson & Johnson companies demonstrate skill and effectiveness as they establish relationships with colleagues worldwide. The decentralized corporate structure within Johnson & Johnson, when applied to innovation and business growth, results in different people with different skills, thoughts, and ideas coming together and collaborating to develop products and technologies to advance the standard of health care and satisfy unmet medical needs of patients around the world. Innovative Product Solutions Our opportunities for innovation span a range of product solution platforms that cross our consumer, pharmaceutical, and medical devices and diagnostics businesses: |Anti-infectives |Neurology | |Antifungal |Nutritionals | |Audiology |Oncology | |Cardiovascular |Oral care | |Central nervous system |Orthopaedics | |Dental |Pain and inflammation | |Diagnostics |Patient monitoring | |Dialysis |Respiratory | |Gastrointestinals |Skin care | |Hematology |Surgical instruments | |IV/vascular access |Urology | |Imaging |Vision care | |Immune-mediated inflammatory disorders Women's health | |Needles and sutures |Wound care | Innovations within each of these product platforms take shape through a number of avenues, including: Aggressive investment in research and development To ensure our continued growth, we make a vigorous commitment to research and development in all business segments. Our R&D network is strong and well-equipped, with substantial annual investments. Through world-cl ass research facilities, highly productive small team settings, and sound scientific methods, we build a pipeline and patent estate that match the breadth of our product platforms. Focus on new convergence in the marketplace Our strong commitment to R&D, as well as our focus on new technologies, has positioned Johnson & Johnson as a market leader ready to capitalize on the rapidly evolving health care landscape. As the marketplace sees a new and steady convergence between technology, products, and services, we see ourselves as uniquely positioned to meet the challenges and opportunities that are emerging. Extensive collaboration and strategic alliances Our broad base in health care offers our companies a unique source of innovative product solutoins: Internal collaborations both within and across business segments. Experts within specific product platforms extend their impact as they identify synergies and establish collaborative development relationships with colleagues throughout our Family of Companies. The ability to work across company boundaries enables true collaborative innovation, and sets the stage for important health care breakthroughs in the future. Additionally, each year, Johnson & Johnson companies enter into hundreds of strategic alliances. These alliances combine the  unique strengths of external partners, which, when combined  with those of our businesses, build value for customers. Selective licensing and acquisition We proactively search for innovations from outside our organizations as well. Our conscientious approach to assessing licensing and acquisition opportunities has helped us expand this important source of growth Advancing to a New Level of Strength Accelerating growth by excelling as leaders Our key strengths serve as a springboard for accelerating our growth and our contribution to human health around the world. Johnson & Johnson is committed to building on our knowledge and experience in order to take the lead in a rapidly evolving health care marketplace. Our pursuit is grounded in four growth imperatives: Innovative product solutions – Commitment to the promise of science and technology helps us produce innovative products and seek cures for diseases. Cross-business collaborations – Collaboration across our businesses and franchises expands competitive advantage and helps us address unmet medical needs. Growth in developing and underserved markets – Pariticipation in global markets—many with substantial unmet medical needs—offers tremendous potential. †¢ Flawless execution – Recognition of the responsibility inherent in our health care mission compels us to maintain the highest qu quality and on-time delivery. Johnson & Johnson companies have the freedom to develop customized strategies that best contribute to their own growth as well as to the fulfillment of our global business strategy. In this way, our small-company environment contributes directly and uniquely to our big-company impact. Developing capable, values-based leaders Much of our success is the result of skilled leaders who have made smart choices over the years. Johnson & Johnson companies rely on the ongoing development of leaders who †¢ Demonstrate integrity, passion, and the ability to set a vision and inspire organizations †¢ Create and value stimulating environments, learning and growth opportunities, and collaborative settings †¢ Guide business growth †¢ Champion adherence to the values of Our Credo Looking to the future, we are placing more emphasis than ever on the attraction, acquisition, and development of capable, values-based leaders. The convergence of technology with talent in our organization opens up new doors for our employees to facilitate exciting innovations across many platforms. Our Global Leadership Profile serves as a framework for developing and assessing future leaders around the world. It defines the leadership behaviors we value in employees at all levels. Our greatest potential is realized when we help employees realize their greatest potential. To help cultivate the leadership capabilities of every individual, we continually assess our talent management processes, tools, and leadership effectiveness. Johnson & Johnson is committed to developing the talents and skills of our employees in order to position them to solve the health care needs of the future. [pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic][pic]

Charlie Wilson's War - Lessons Learned Essay Example | Topics and Well Written Essays - 1250 words

Charlie Wilson's War - Lessons Learned - Essay Example The war offers an appropriate emphasis on the secretive war waged by the CIA in Afghanistan without the notice of American public, to avoid public debates and protests that accompany publicized wars. US department of foreign affairs at the time denied knowledge of US arm purchases for distribution to Afghan rebels. Even though, the US officially denied its role in availing weapons to Afghani fighters, mainly the Mujahedeen, the war in Afghanistan acted as a catalyst that facilitated the end of soviet empire. Though the US did not claim credit in the war, the Mujahedeen as well as other Muslims never considered the US as being crucial to the war success. The secrecy of the war bore unforeseen consequences with regard to the relationship between the United States and Afghanistan (Chodakiewicz, 2008). Consequently, US face tense relations with Afghanistan; therefore, the war offers a great lesson that interventionist foreign policy can result in unforeseeable negative consequences. In a ddition, it is apparent that the US profoundly lacked continuity in its foreign policy; even after the expulsion of Soviets, it abandoned Afghanistan, as it had no plans and strategies for the country’s future apart from the its revenge to Soviet. Therefore, Taliban as well as the al Qaeda took advantage of the situation since the US concentrated on the imminent problems, and failed to anticipate and neutralize potential threats (Jalal, 2010). Thus, from the war is that it is important for the US or any other country to deploy resources in assisting in times of crisis especially in wars and when the danger apparently passes, it should ensure stability has been fostered in the war regions. Another crucial lesson in the war regards the role of women in politics like heiress Joanne, who are important allies in political undertakings since they have the time, vision, passion and means for organizing extra-governmental activities. This is because American women can arrange parties , invite key players and inconspicuously achieve results using their charm and perseverance that enables them to reach the mighty. In this case, they fund or sponsor non-governmental propagandas attacks and at times political-military movements; therefore, women usually are the main supporters of public mediation as well as private undercover activities. Consequently, influential American women influence their wealthy friends to support generously any kind of adventure this is common, and does not only apply in Afghanistan (Michael, 2003). The other insight from the war is the concern relating to the informal aspects of democratic system like backdoor deals being the norm in congress, where politicians accepts perks in corridors, clubs and lobbies. Moreover, the system is often bi-partisan considering that obscure things mysteriously appear to be part of agenda and get voted in. Nevertheless, the war portrays the US response to be firmly rooted in the US’s rampant anti-commun ism following the disaster in Vietnam. Americans fear of the communism expansion drove them to support Mujahedeen, as replicated in the famous oratory used by Charlie in bolstering backing for his cause. This

Nursing research Essay Example | Topics and Well Written Essays - 250 words - 28

Nursing research - Essay Example In this case, an organization’s leadership acted as a barrier to successful implementation by failing to provide support to the implementation process (Bostrom et al.). An organization setting may fail to provide essential collaborative efforts between the staff, physicians, and colleagues in a hospital setting, which acts as a barrier to successful implementation of a proposal (Bostrom et al.). In effect, stakeholders working to implement the proposal will have varying objectives and goals that do not contribute to successful implementation. On the other hand, an organization may fail to have expertise that is necessary to implement the research utilization proposal (Bostrom et al.). In addition, the organization may fail to train their staff on the importance of the proposal and the approaches to implement the proposal in order to ensure provision of quality care. In this case, the lack of expertise and the failure to train staff members act as barriers to successful implementation. Finally, an organization may fail to allocate enough resources to the implementation of the research utilization proposal, which will act as a barrier to successful i mplementation. utilization and research use among registered nurses working in the care of older people: Does the BARRIERS Scale discriminate between research users and non-research users on perceptions of barriers? Implement Science 3.24(2008). Web. 7 January 2013.

Why Cash Flow From Operations is important information Article

Why Cash Flow From Operations is important information - Article Example Operating expenses are subtracted from the operating revenues to extract the net cash flow from operating activities; this is why it is so important for small businesses to keep in check its operating cash flows. The other reasons why cash flow from operating activities is so important for small businesses is its ability to quickly determine the immediate financial health of the company. Cash flow is important as it gives the firm the ability to pay off current expenses. The current expenses usually include; labor costs and debt repayments. For these reasons, cash flow from operations (CFO) is important for both parties; the firm as well as the lenders and creditors. The creditors can assess the investment potential of the company from its CFO. Small businesses usually start with debt financing and the interest is an operating cash flow, since this figure is adjusted for liabilities, depreciation and receivables (Ross, Westerfield, Jordan, 2012), an operating cash flow is generally more accurate measure of how much cash the business has generated as compared to other measures such as Net Income (NI) or Earnings Before Interests and Taxes

Early Modernism and Art Nouveau - A Comparison Essay

Early Modernism and Art Nouveau - A Comparison - Essay Example The essay "Early Modernism and Art Nouveau - A Comparison" compares two movements of art and architect. Architecture is on such sphere of human activity that though discernibly has utilitarian objectives, also tends to be a pivotal medium of human expression. Architecture is also an art form whose scope and nature is directly susceptible to the times in which it is placed, responding pragmatically and aesthetically to the raw materials in vogue and the primary social and artistic concerns of the generation of which it tends to be a product of. Taking architecture in the context of time, early Modernism and Art Nouveau happen to be two important movements in the sphere of art and architecture. In an academic perspective, it will be immensely enlightening to dissect the essentials of these two art movements in a comparative context. Within the realm of architecture, early Modernism was primarily associated with the simplification of form. It primarily relied for the accrual of ornament al appeal, on the theme and structure of the intended structure. Early Modernism initiated its nascent reverberations during the start of the twentieth century. It was directly influenced by the times of its genesis in the sense that it attempted to respond to the ensuing modernization of society and the accompanying technological developments. It would not be wrong to say that early Modernism tried to reconcile the principles of architecture to the two aforementioned trends. Early modernism borrowed themes from varied architectural styles.

Choose one advertising image (preferably fashion or interiors) and Speech Presentation

Choose one advertising image (preferably fashion interiors) and visually analyse it - Speech or Presentation Example The advert indicates the significance of having a classy travel bag. The inclusion of an older model and a younger one is to show that class has no limit of age. The Louis Vuitton brand wants to cut across all ages. Therefore, the marketting strategy is focussed on showing the importance and usability of the travel bags. The travel bags not only cater for the luggage carried but they also bring out the aspects of different classes and culture.The image tends to capture the quality of embracing a unique father daughter relationship that is enriched by the shared experience (Popsugar Fashion, 2008). Moreover the image illustrates Louis Vuitton heritage as being passed from one generation to the next. The irony depicted in most of LouisVuitton adverts is the use of poor countries to maret their brand. There are a couple of formal elements that can be viewed from the photograph. These are value, colour, forms and shape. Value is the amount of light that is in the given image(Barrett, 2000). In this case the amount of light is minimal as the image was shot in early evening. Contrast of white and black can be depicted from view. Colour used in the image especially the black and white theme is used to differentiate space, shape and forms based on the different shades of gray. Forms are illustrated by the various shapes adopted in the image such as the square images of the books and the stools. Finally, space around the area of the image shot is minimised to predict the way the image is viewed. The photographer creates a sense of balance as she harmoniously combines the value, forms, colour and space to bring out a well-structured photograph. The image is shot by Annie Leiboritz who is regarded to as a unique photographer. Her fashion photographs are quite beautiful and amazing. The style that is depicted from the image is that of modernism. A lot of aspects are incorporated when high end

Privatization in Public Administration Essay Example | Topics and Well Written Essays - 750 words

Privatization in Public Administration - Essay Example Developing countries have adopted the privatization for planning as a policy and system for national socio-economic development. Privatization involves strategies that would reduce the task of the state by assigning larger roles for the private sector. Despite all identified challenges and disadvantages, the privatization of public administration would bring forth more effectiveness in organizational management and service delivery. Although the change is a major threat to the job security of public employees, it is more likely to continue as the improved level of productivity has already been proved. In delivering the public service, privatization can make use of the advantages of competition and flexibility. These advantages also help in attaining greater effectiveness and increased response to the needs of customers. These objectives are very difficult to be achieved within the public sector either due to the incapability of the government or due to the slow procedures of the gove rnment machinery. When the government plans for the privatization of any stream of public administration, it has to enter into a â€Å"performance contract† with the commercialized enterprise to determine the post privatization relationship between government and the firm. The performance contract must; Specify the long-term objectives involve performance criteria between the government and the firm specify the level of performance of the enterprise specify the certain penalties if the enterprise fails to fulfill any agreed performance. As Cook and Uchida point out, in many developing countries as well as in the developed countries privatization and commercialization have gained recognition and adequacy (1-23). It also helps the government in putting the government structure on track and strengthening industries controlled or administered by the state. Considering all the aspects of privatization, some support the view that ‘privatization is always political’, by political they mean governments have aims which are non-economic. To illustrate, privatization leads to the transfer of assets into the undesired private hands with the complete knowledge of the government, aiming at only special classes of buyers. On the way to privatization, there would be some political impediments too, such as conventional or disruptive attitude of existing managers and employees of state-owned enterprise who are afraid of the challenges of privatization. A well formulated privatization policy with strong determination can overcome such impediments. On the way to privatization there are many political and economic goals to be achieved and there are some political impediments to overcome. According to Donaldson; -It is the level of government’s strength and commitment that determines the precision in launching privatization. -It is the business needs that describe what sort of buyer should be invited. -Mass privatizations can be welcomed, but they may not help in adequate corporate governance. -A pro-competitive structure is an essential element of privatization which must be obtained. (Source: Donaldson, 19-37). One among the several advantages of privatization is that privatization brings more revenue to the government when compared to the public enterprises; so government can easily earn a little more by leasing out an enterprise to private undertakings. As the private organizations are very much concerned about the quality of service they provide, there will be increased levels of accuracy and commitment towards the job. Besides, the privatization of the public enterprise helps in getting out of the political interference. They have the expertise in proper

Chicano studies Essay Example | Topics and Well Written Essays - 1250 words

Chicano studies - Essay Example This is because circumstances forced them to isolate themselves from the mainstream Americans especially after the end of the Mexican American war. The geographical distance made it difficult for them to interact with the Native Americans and as a result most of them maintained their culture unpolluted. A good number of them adopted some aspects of the culture of the Americans and consequently brought confusion on the identity question. The culture of the Hispanics was mixed and up to today most of them portray aspects of the two cultures hence most of them lack a clear perception of their identity. The Hispanics have for long time been treated as second-class citizens as evidenced in the oppression and discrimination they have experienced especially economically. This discrimination has led to existence of a deep division among the communities with foreign origin and the natives. Consequently, this has fueled the rise of land activists groups among others in a bid to fight for their rights. Colonization is creating a colony where one group of people moves to a foreign land and dominates the local residents whereas decolonization is the withdrawal of the foreign dominance where the colony attains independence. The colonization of the Spanish Northern Frontier involves three major events where the New Mexico is first invaded and later a new conquest, which ultimately led to attainment of independence. The colonization of the Pueblo Indians involved a lot of violence, as villages were burnt, sacred places destroyed, murder of people especially the leaders and indoctrination of children. Colonization led to a lot of injustice on the colonies and it resulted to colonization of the mind where the Pueblo Indians could not make free decisions uninfluenced by the colonizers. The colonization of mind is the worst level of any form of colonization as it denies one the natural gift of free will that

Activity 4 Essay Example | Topics and Well Written Essays - 500 words

Activity 4 - Essay Example A contrary view may be correct to one individual, but completely incorrect to another individual based on actual case-by-case experiences. Rigidity of thinking likely exists within the disability field because of the particular philosophies that staff members and treating physicians have. Many professionals have a rigid belief about how to handle and properly care for these individuals, and some of the beliefs are based on theories. Instead of concentrating on the needs of the disabled persons, many people concentrate on the philosophy behind treatment and ignore what treatment will actually work. This type of â€Å"blindness† in the field must be eliminated in order to reach out and treat each individual disability and case as opposed to providing a generic â€Å"one size fits all† treatment method that may not be right for everyone. The Moore article described some of the problems that disabled individuals face when they re-enter into the real world. Many of these obstacles involve difficulty finding jobs, a lack of social opportunities and even having little or no control over how their care is arranged and provided. In other words, these individuals can be very powerless in the real world and a prejudice exists within society that attempts to restrict disabled individuals as an outer section so it does not affect the majority of people. These individuals are inappropriately shunned and do not receive the care they need to overcome their disabilities and become successful citizens and individuals. Regardless of staff or professional philosophies and beliefs, the ultimate goal should be to help these individuals to re-enter into society as functional individuals that are able to have control over their own

Fundamentals of Macroeconomics Essay Example for Free

Fundamentals of Macroeconomics Essay Some of the terms that are frequently used in economics are; gross domestic product (GDP), real GDP, nominal GDP, unemployment rate, inflation rate, and interest rates. Gross domestic product is the money value of the nation’s productivity. GDP is the value of all finished goods and services produced within the country’s border. Real GDP is the market value of the final goods and services produced in a year. Real GDP means that it was adjusted for inflation so it will show a more accurate figure. Without real GDP our market values would look a lot higher than they really were and this helps us when trying to see what our productivity was. Nominal GDP is also known as the current dollar amount. It is the gross domestic product that has not been adjusted for inflation. Nominal GDP can be misleading because it does not adjust the inflation amount. For example if the nominal GDP figure showed that it shot up 10% but inflation has been 5% the real GDP has really only increased 5%. The unemployment rate is a percent of people who are not currently working but are willing and able to work or currently seeking. There are three different types of unemployment. The unemployment rate is figured by dividing the number of unemployed people by the number of people who are working and then multiplied by 100. Inflation rate is when prices for goods and services are on the rise. Inflation results in higher prices for the same amount goods and services one could have bought the year before for a lower price. Inflation gives high prices and lower purchasing power from consumers. The dollar amount becomes less than what it previously was. An interest rate is a percentage of the principle, which is the total amount of a loan, given by a lender for the use of an asset. The asset could either be a house or vehicle. An interest rate is usually based on an annual basis so this is also known as an annual percentage rate or APR. Somebody who has a high credit score shows that they have a good track record with other loans and monthly payments and will be given a lower interest rate. Somebody who has a low credit score is considered more high risk and will be given a higher interest rate. The three sectors; government, households, and businesses all have a circular flow between the three. The purchasing of groceries affects each one of the three sectors in different ways. It goes along with the law of demand and supply and the price level or inflation. Households decide and control what and how much to buy for consumption. The income effect has part of what consumers buy also. If there is an unexpected change of price this will affect the purchasing power of the consumer. Since households have control on what they buy and how much this will affect each business that contributes to the grocery stores. The competition in the grocery stores will affect the price of each item will affect what the household buys. Distribution also plays an important role in the economy by getting goods where people want them. If goods are in high demand this may affect the price level which may affect what consumers will buy. The government in turn will make some of their money on sales tax from the groceries. This tax will be used for expenditures that will go back into the economy. A decrease in taxes could affect the three sectors in a positive way. If there is a decrease in taxes there is a chance that more tax revenue is generated. The reason is because if people are bringing in more money into their households they will likely spend more money which will help businesses. If businesses are busy and making more money they will be more likely to hire more people who in turn will also be taxed which will help the government. A massive layoff of employees would hurt the economy and the three sectors. If people are out of work they are bringing in less money for their household. Since they will not have as much money as they are used to they are less likely to spend money which will hurt businesses. If businesses are not making a profit they may be forced to lay more people off. Because there are so many people laid off they will likely collect unemployment insurance which will cost the government more money.

American Cultures Impact On The Media Cultural Studies Essay

American Cultures Impact On The Media Cultural Studies Essay None cultures are the same every nation has their own distinct and values. The American and American cultures have very vast differentiation between them. While the culture of America is a mixture of different cultures, the Bangladeshi culture is unique and has its own values and customs. One of the major differences that can be seen between American and Bangladeshi culture is in family relations. While the Bangladeshi are very much family and religious oriented, the Americans are individual oriented. In Bangladeshi culture, the family values are given more prominence than the individual values. Bangladeshi respect family and religious values. On the other hand, in American culture the individual value gets prominence than the family values. Indians are more committed to their family where as the Americans are more committed to themselves only (Difference Between, 2010). The United States is a dynamic country, covering the breadth of a continent. Many cultural currents exist and coexist within American life. The sections that follow do not attempt to cover every aspect of American culture, but instead zero in on some phenomena, like television, films and American music, that newcomers can study in order to learn more about American life. American values have developed over several centuries, affecting (and often being enriched by) successive waves of immigrants. The best way to look at it is to realize that while Americans are often open to new ways of thinking, they have a deep culture, and a deep sense of being American, one that is not always that easy to describe (Life in the USA,2010). Bangladesh has a rich, diverse culture. Its deeply rooted heritage is thoroughly reflected in its architecture, dance, literature, music, painting and clothing. The three primary religions of Bangladesh (Hinduism, Buddhism and Islam) have had a great influence on its culture and history. The people of Bangladesh have a rich fictional legacy, with the first available form of literature being over a thousand years old. Bengali literature developed considerably during the medieval period with the rise of popular poets such as Chandi Das, Daulat Kazi an Alaol (Bangladesh.com, 2010). Although, local music is still popular in Bangladeshi culture, the younger generation is influenced by the western songs. Youth of America is inspired by American artists, movies, and musical bands are becoming more popular in Bangladesh. Coca Cola and Michael Jackson are popular now in Bangladesh. Fast food, a product of American culture, is available but only in major cities and hotels. Most of the people prefer local foods and deserts. Literacy rate in Bangladesh is high compared with other developing countries. For males, it is 54% and literacy rates among Bangladeshi women are 41.4% (CIA the World Factbook, 2010). Main Body Impact of American Culture on Bangladeshi Culture, Media, and Language Culture: Culture can be described as the exclusive system of shared values, customs, beliefs, artifacts, and behaviors that the society members use to confront with their world and also with one another. Moreover, they are transmitted from one generation to another through learning. Culture also refers to the overall cumulative deposit of experience, beliefs, knowledge, values, meanings, attitudes, hierarchies, notions of time, religion, spatial relations, themes of the universe, and possessions acquired by a specific group of people during generations through group and individual striving (Bhabha, 2004). Significant differences are found between cultures of Bangladesh and America. Bangladeshi culture is a sophisticated blend of eastern culture and Islamic traditions. American culture, on the other hand, is a typical example of westernization with distinctive traditions, customs, attitudes and beliefs. It is pertinent to mention that culture is dynamic in nature. Cultures do change over time accepting new traditions while rejecting older ones (refà ¢Ã¢â€š ¬Ã‚ ¦). Bangladeshi culture is increasingly becoming influenced by American culture even though the rate of transformation is considerably low compared with other neighboring countries like India and Pakistan. For example, the tradition of celebrating New Year is common feature of American culture. In Bangladesh, the upper-middle and upper class have embraced this ritual arranging functions to enjoy the events. The New Year celebrations are, however, different from those in American society. Drinks are non-alcoholic and food is prepared as per Islamic traditions. The Asian culture is evident in marriages and social gatherings. Night clubs and lounges are becoming popular in the major cities only especially in Dhaka- the capital city. These night clubs are, however, operated only in the main hotels and mostly open to the tourists. The concept of nightlife being a common feature of American culture is also experienced in the large hotels. The middle and lower class along with those living in rural areas are still hesitant and refuse to accept the westernization of culture. Media: Despite numerous symposia Media has become a significant part of daily life in Bangladesh. Fifty years ago, only radio and newspapers represented the media. Today, media plays a significant and dominant role at every level. Similar to American media, all forms including radio, the newspaper, internet, and television are playing their role. The process of change in the style of media is also not high. In America, number of channels is in hundreds if not thousands. Bangladesh Television is the main channel being government-controlled and government-owned medium (ref). Influenced by the aggression of American TV channels and the powerful role played by media to form public opinion, some satellite channels have been established in Bangladesh (Bangladesh.com2010). More than hundred and thousand different not only America they are spreading all over the world but if we think about Hollywood which utterly affecting every corner of the world. World are made about Hollywood move especi ally young star are crazy to see Hollywood movie. Globalisation demands market liberalization and the liberalization of media also. For that, though the government always heavily controlled the state owned radio and television channels but, in the early 90s, they gave permission to broadcast commercially the satellite channels. Before that, the government even started relaying the news of BBC and CNN through the state owned channel Bangladesh Television. As a result Bangladeshi audience were flooded by Immense of foreign channels. Languages: With over 1 billion speakers globally, modern English is the worlds dominant international language for business, science, medicine, communications, media, entertainment, culture, diplomacy, and countless other fields. For many, the ability to communicate smoothly and naturally in English is the first step to securing a better future for themselves and their families for generations to come (ESLA, 2010). Nowadays, English is considered the worlds most widespread second language; it is used in areas as diverse as the internet, television and radio, and international aviation. The success of English throughout the world stems from two major causes: the far reaching influence of the British Empire, and the 20th century (and continuing) dominance of the United States in the fields of business and entertainment. English is used as a second language mostly in upper and middle class of Bangladesh. The mother tongue and national language is Bangla but due to impact of American cul ture inspired from movies, music, and culture, many words of English language have entered the native language. English words like telephone, television, radio, video, and computer do not have a Bengali term and, as such, used commonly by the citizens of Bangladesh regardless of social class (Brady Bashar,2004). Of course, there are positive moments in the influence of American culture, because it is a step forward to receiving the help from the global community to develop the country, to make it more democratic, to open borders and develop society. All above mentioned processes are constructive, but there also exists the negative impact. Bangladesh may lose it cultural peculiarities, original traditions and genuine mentality. It may be a disadvantage for keeping the country really Bangladeshi; it may become American with some elements of Bangladeshi culture. As a matter of fact due to globalization American culture is influencing Bangladesh through the media, lifestyle, culture and languages and will be influencing more and more. Media shows the American style of life with its pros and cons and people may accept them. English language is absorbed by the national language, Bangla words are being replaced by the American ones. This may lead to American acquisition of the Bangladeshi society. Conclusion: American culture are historically encompasses with their traditions, customs, beliefs ideals, values, arts, history, languages and different innovation of modern technologies which adopted by domestically and globally via colonization. American formed around the world largest immigrants who extremely influence by multicultural society and world cultures are integrated through different nationalities. In the earliest 19th century, America experienced massive immigration different part of the world which is one of the important futures of American history and it has given to raise multiculturalism America. Reference/ Bibliography: Bhabha, H, 2004. The Location of Culture, Routledge Haggett, Peter (2002). The Indian Subcontinent. Encyclopedia of World Geography. New York: Marshall Cavendish. Wood, Geoffrey D. (1994). Bangladesh: Whose ideas, whose interests?. Intermediate Technology Publications Lifeintheusa (2010) http://www.lifeintheusa.com/culture/index.html[accese on 06-12-10] Bangladesh (2010) http://www.bangladesh.com/culture/[Accessed on 06-12-10] Metrolingu (2010) http://www.metrolingua.com/tips.htm/[Accessed on 06-12-10] Difference Between (2010) Difference between American and Indian culture | Difference Between | American vs Indian culture http://www.differencebetween.net/miscellaneous/difference-between-american-and-indian-culture/#ixzz17GpIsu7L[Accese on line 05-12-2010] Weekly holiday (2010)http://www.weeklyholiday.net/2008/261208/anniv08/11.html[Accesed on 01-12-2010] English as a Second Language Academy (2010)http://www.eslacademy.com/[ACCESED ON 28-11-10] Nathan Gardels and Nathan Mike Medavoy (2009) American Idol after Iraq: Competing for Hearts and Minds in the Global Media Age [1st Ed.] Maryanne Kearny Datesman, JoAnn Crandall and Edward N. Kearny (2005) American Ways: An Introduction to American Culture (3rd Edition) Douglas Kellner (1995) Media Culture, Cultural studies, identity and politics between the modern and the postmodern. What is Culture (2010) available at http://anthro.palomar.edu/culture/culture_1.htm[accesed on 30-11-10]

Importance of Metrics in Marketing Strategies Case Study

Importance of Metrics in Marketing Strategies Case Study Teresa A. Cochran Marketing is a fundamental responsibility for all activities related to advertising and sales strategies that are vital to the success of any organization. The ability of an organization to efficiently market its products and services is directly related to the success or failure of the company. As noted by Arikan (2011), metrics form the base of any effective marketing strategy. However, many firms fail to utilize metrics to calculate success or failure of their strategies. Most companies focus on the new leads generated overlooking other important formulas that analyze the actual success of any type of marketing strategy. As the business environment evolves, new marketing strategies and options are invented which requires marketers to stay a step ahead by understanding key metrics and what they mean for a companys marketing strategies. Ideally, these metrics are measurable values used to demonstrate the level of effectiveness of marketing campaigns on all marketing channels. Since marketers operate across many channels, their marketing strategy will involve a variety of activities, which makes it important to track progress and performance of their actions with the right performance indicators. This can help a business to reach its marketing targets and make improvements when facing challenges. Before choosing the right metrics, it is important to consider channels being used and who in the business will use the resultant information to make decisions (Arikan, 2011). For Athletics Supreme, following are five important metrics that the company should use to evaluate performance of their marketing strategies. For this assignment, 5 marketing metrics will be reviewed to display the anticipated success of the Pleasantly Plus, plus size retail boutique and consignment shop. Each factor is a subcategory of the marketing metrics main categories; sales metrics, customer readiness to buy metrics, customer metrics, distribution metrics and communication metrics. The assignment will review in detail equations used to forecast the following: sales growth, awareness, retention rate, number of outlets and response rate. Sales Metrics Strategic marketing plans are created to facilitate an elevated consumer awareness to promote and attract customers to purchase your product. Data related to sales volumes measure the rate at which sales of your product and is imperative for decision making for the overall fiscal sustainability and financial success This metric is also valuable for strategic planning and will determine future growth projects for the company. Athletics Supreme must also monitor sales data including total sales and types of products sold. Sales data must then be evaluated by the company to determine the effectiveness of the marketing strategy or to determine barriers to sales. The sales metric being utilized to determine the efficacy of the advertising methods used must be monitored with respect to creating sales through increased product awareness. In addition, this evaluation would also determine the tactics that have a negative impact on sales goals (Farris, 2010). These key indicators will be monit ored by the marketing department over multiple sales periods. Athletics Supreme can utilize sales data to monitor growth and of the new product line Sales figures for the sports apparel product line will be monitored quarterly beginning with the date of the initial release of the products. This metric will be monitored for one year with the goal of establishing sales trend lines relative to seasonal sales. Sales growth represents the variance in comparing sales from differing time periods. This data can be reflected mathematically as: (Current time period net sales- Previous time period net sales) _________________________________________ x100 (Previous period net sales) Or As applied to Athletic Supreme ($50,000 net sales qtr 2- $35,000 net sales qtr 1 _________________________________________________________________ x100 $50,000 Athletics Supreme shows a growth rate from Qtr 1 to Qtr 2 of 30% Customer readiness to buy metrics Customer awareness is a method utilized to determine the number of consumers who have been made aware of the products offered, in this case by Athletics Supreme. From a marketing viewpoint, a strong awareness of your product increases potential consumer purchase. Marketers use customer readiness such as awareness, preference, purchase intention, trial rate, and repurchase rate as performance indicators of product branding therefore these indicators have a great deal of influence over strategic planning of a company (Hanssens, Pauwels, Srinivasan, Vanhuele, Yildirim, 2014). Consumer purchases are influenced by multiple stages of product awareness before purchasing. Consideration to the consumers thought process related to decision to purchase before determining an appropriate marketing plan. Athletics Supreme enters the sports apparel market with an edge over the competition due to having a presence in the industry. The company has a reputation for quality therefore, consumers have an established recognition of the name brand. Athletic Supreme should collect behavioral purchasing data based on preferences gathered from sales databases. By evaluating consumer purchases, Athletics Supreme can gain valuable data on consumers product preferences (Kotler Keller, 2012). Periodic surveys of customers that purchase the apparel would further assist in evaluation the most effective marketing tactics. Akrin (2011), notes that the quality advertising message will make customers more inclined to purchase sportswear. Athletics Supreme objective would be to obtain favorable response rates beyond 90 percent, and adjust marketing strategies accordingly. Videos are another medium that would be used in the raising of awareness regarding the new line of sportswear products. The number of viewers of a video is an effective way of determining whether the products receive the attention of the target customers. The target customers are expected to be impacted by the viewership of the videos to engage in the purchase of the products being marketed (Arikan, 2008). Based on the viewership metrics, Athletics Supreme should determine the most efficient marketing channel that facilitates the creation of awareness regarding the product to consumers. The Greater attention of the marketing medium that is most effective should be done to ensure that there is maximum exploitation of the medium to create awareness and influence consumers to make purchase decisions in favor of the sportswear products (Farris, 2010). As applied to Athletics Supreme, an approach to quantifying product awareness is based on cost per 1,000 contacts and then calculate the spend per contact for each advertisement. Marketing Originated Customer % is a ratio that reveals the percentage of the new business that is a result of Marketing efforts. It is computed by getting the number of customers that started with a lead generated by Marketing and then dividing it with the total number of new customers that signed up in a period; the value is then multiplied by 100 (Zikmund Babin, 2013). This metric will show the portion of customers acquisition that originated from Athletics Supreme Marketing efforts in a certain period. This metric is best analyzed using a closed-loop marketing analytics system as manual computation is tiring and takes time (Kotler Keller, 2012). Customer metrics Customer metrics is collection of data that can be used to determine what matters most to the customers: past, present and future. For Athletics Supreme a key subcategory in customer metrics to analyze would be the cost of customer acquisition. Per Arikan (2011), customer acquisition cost, is the cost incurred convincing a potential customer to buy a product or service. This metric is important to a company as well as its investors. Investors use it to determine a companys profitability by analyzing the amount of money that can be extracted from potential customers and cost incurred extracting it. Marketing specialists on the other hand use the metric to optimize returns on their advertising investment. It highlights whether costs of extracting money from customers can be reduced which would help improve the companys profit margin. Mathematically, it includes all cost incurred in acquiring customers over a given period divided by the total number of customers acquired in that period. Ideally, this includes all sales and marketing costs including advertising cost, salaries, commissions, bonuses and relevant overheads in each period (month, quarter or a year) (Zikmund Babin, 2013). For example, for Athletics Supreme, the Customer Acquisition cost in the first year will be: Total Marketing costs for the whole year/number of customers acquired within the year Therefore, if the company spent $50,000 on sales and marketing in a certain month and added 50 customers CAC = $50,000/50 =$1,000 CAC will be important to Athletics Supreme, as it will indicate the effectiveness of the money invested in acquisition of new customers. A high metric will indicate the company is spending too much on sales and marketing while a low metric would indicate that the company is using low costs to gain customers (Arikan, 2011). Customer Retention Rate Customer Retention Rate is used to calculate the loyalty of customers. Acquisition of new customers usually costs more than it costs retaining current ones (Shank Lyberger, 2014). Arikan (2011) argues that evaluating the dedication of a customer towards a company enables marketers to improve their strategies. Encouraging customers to stick with ones business for long helps maximize revenues. It is calculated by subtracting the number of new customers from the total number of customers in a certain period divided by the number of customers at the start of the period and then multiplied by 100 to make it a percentage, i.e. CRR= Customers End Period (CE)-New Customers for the Period (CN)/Customers at Start of the Period (CS) x 100. For example, if Athletics Supreme starts a month with 50 customers and gains 20 new ones but lose 15 customers in that month, the CRR would be; (55-20)/50*100 = 70% This metric will help Athletics Supreme to assess the loyalty of customers for each of its brands. It will also reveal the companys ability to nurture existing customers. Customer lifetime value (CLV) This metric is used to assess the economic value brought by a customer to a business for the entire duration the person remains a customer. It evaluates everything starting with the customers first interaction with the company to the final purchase. It is a comparison of revenues generated by a customer and the costs of acquiring and maintaining the customer. Calculating this metric helps to reveal whether there is value in maintaining long-term marketing channels. If the CLV value is high, a company needs to invest more in retaining customers for the long-term (Arikan, 2011). For example, if Athletics Supreme fills 300 orders with revenue of $20,000, the companys Average Order Value (AOV) would be $66.67. To determine Purchase Frequency (PF), the number of orders is divided by the number of unique customers. Assuming Athletics Supreme had 200 unique customers, PF would then be 1.5. Customer Value (CV) would then be AOVxPF, which is 66.671.5 =$100 Once CV is determined, Customer Lifetime Value (CLV) is determined by multiplying the CV by the duration the customers have been in the company. Assuming the orders have a 4-year contract, CVL would be: CVL = Customer Value (CV) x Customer Duration with the Business =1004 =$400 This means, Athletics Supreme Customer Lifetime Value over 4-year duration is $400. Athletics Supreme will use this metric to analyze the potential value customers will bring into the company. According to Shank Lyberger (2014), a high value of the metric means customers are bringing high value which the company should aim at. A very high value would however mean the company is under spending and thus restraining growth. Distribution metrics Simon (2012) considers percentage of shelf space, or the space necessary to sell an item as an essential marketing data point. Athletics Supreme would ideally like to occupy as much of the display space as possible. By occupying a large amount of shelf space, Athletics Supreme has effectively monopolized the stores All Commodity Volume (ACV), or the rate of everything sold in the store. Despite its retail prominence, Athletics Supreme must remain effective by maintaining a successful supply chain logistics. As Simon, (2012) argues that even if Athletics Supreme obtains maximum display areas for the new product line, including overstock for internet sales, it will lose customers if the supply is not adequate. Overall, most retailers with make decisions on inventory based on the potential of selling the item quickly. Communication metrics is the gathering of data that can be utilized to determine the effectiveness of the varying forms of communication channels used. In this case, Athletics Supremes a key subcategory is effective reach. Effective reach is the subset of the target segment of the population that can be effected by an advertisement during a specified time frame. Additionally, the response rate data measures the rate of response that customers respond to information sent to the target market. Communication Metric) Per Arikan (2011), marketing influenced customer percentage is similar to Market Originated Customer %. However, it factors in all new customers where marketing efforts touched and/or nurtured the lead at any point in the sales process as opposed to only originating the lead. For example, if the sales person of Athletics Supreme found a lead who later attended a marketing event and closed, the new customer is assumed to having been influenced by Marketing. This percentage is usually higher than that of the Marketing Originated Customer % as it is more inclusive. It usually ranges from 50-99%. The retail industry is very competitive, therefore, Athletics Supreme must monitor the effectiveness of all forms of customer communication. For example, emails, coupons, and discounts offered on the next customer purchase. Increased sales figures after an email campaign would be a key indicator of the effectiveness of communication. The company can also measure its response rate via satisfaction surveys, Facebook and Twitter followers, and click through rates online. Per Kotler and Keller (2012), Athletics Supreme should focus communications based on frequency of purchase, which can manipulate response rates to double-digits. Conclusion Using metrics effectively will help Athletics Supreme understand the success of its marketing strategies. It will reveal areas where the companys marketing team excels at and where the team needs to improve. Therefore, metrics play an important role in marketing efforts and the company should use the above metrics as well as add others that are relevant to its business. References Arikan, A. (2011). Multichannel marketing: metrics and methods for on and offline success. John Wiley Sons. Farris, P. W. (2010). Marketing Metrics: The Definitive Guide to Measuring Marketing Performance. Upper Saddle River, NJ: FT Press. Hanssens, D. M., Pauwels, K. H., Srinivasan, S., Vanhuele, M., Yildirim, G. (2014). Consumer Attitude Metrics for Guiding Marketing Mix Decisions. Marketing Science, 33(4), 534-550. doi:10.1287/mksc.2013.0841 Jeffery, M. (2010). Data-Driven Marketing: The 15 Metrics Everyone in Marketing Should Know (1). Hoboken, US: John Wiley Sons, Incorporated. Retrieved from http://www.ebrary.com Kotler, P., Keller, K. L. (2012). Marketing management Shank, M. D., Lyberger, M. R. (2014). Sports marketing: A strategic perspective. Routledge. Zikmund, W. G., Babin, B. J. (2013). Essentials of marketing research. Australia: South-Western Cengage Learning.

The Symbolism of Hester Prynnes Appearance in The Scarlet Letter :: Essays Papers

The Symbolism of Hester Prynnes Appearance in The Scarlet Letter Throughout The Scarlet Letter, the author Nathaniel Hawthorne uses many literal and figurative items to illustrate the significance of various characters or themes. Coupled with the tangible evidence given, the reader can make many miscellaneous assumptions of the importance of these items to directly and indirectly contribute to the issues of the novel. One cryptic item that symbolizes more than it seems to is the appearance of one of the main characters, Hester Prynne. Hester Prynne's appearance and hair signify the levels of will and determination she possesses at the moment. The first example of this implication occurs at the beginning of the novel, during and before the first scaffold scene. Hester's hair is let down, shining and "so glossy that it threw off the sunshine with a gleam." This hair compliments an elegant, beautiful woman standing tall and proud. During this time, Hester's emotions, at full integrity, mirroring her appearance. When Hester is being questioned upon the scaffold, her virtue shines through when she refuses to name the partner of her sin. In the next example, Hester's pride and stature both seem to dwindle in accordance to her appearance. Within the next seven years, Hester has gone through a change both physically and emotionally. The book describes the scarlet letter to have absorbed all the rebellious and fiery qualities of Hester, leaving a cold and lonely woman, her tenderness "crushed so deeply into her heart that it can never show itself more." At the same time, Hester started "hiding" her beautiful rich hair in a cap, therefore practically eliminating her beauty and femininity. As Hester becomes less passionate internally, she becomes less passionate externally as well. The last example takes place during Hester's talk with Arthur Dimmesdale in the forest. During their emotional conversation, Hester regains her previous composure, and tries to prove to Arthur that the past can be erased. With the literal simple gestures of pulling off her scarlet letter and taking off her cap, she figuratively obliterated all that had happened before she was forced to wear the scarlet letter. Her womanliness and pride came rushing back as her hair fell back to her shoulders, becoming as she was before the scarlet letter took over her life. The Symbolism of Hester Prynnes Appearance in The Scarlet Letter :: Essays Papers The Symbolism of Hester Prynnes Appearance in The Scarlet Letter Throughout The Scarlet Letter, the author Nathaniel Hawthorne uses many literal and figurative items to illustrate the significance of various characters or themes. Coupled with the tangible evidence given, the reader can make many miscellaneous assumptions of the importance of these items to directly and indirectly contribute to the issues of the novel. One cryptic item that symbolizes more than it seems to is the appearance of one of the main characters, Hester Prynne. Hester Prynne's appearance and hair signify the levels of will and determination she possesses at the moment. The first example of this implication occurs at the beginning of the novel, during and before the first scaffold scene. Hester's hair is let down, shining and "so glossy that it threw off the sunshine with a gleam." This hair compliments an elegant, beautiful woman standing tall and proud. During this time, Hester's emotions, at full integrity, mirroring her appearance. When Hester is being questioned upon the scaffold, her virtue shines through when she refuses to name the partner of her sin. In the next example, Hester's pride and stature both seem to dwindle in accordance to her appearance. Within the next seven years, Hester has gone through a change both physically and emotionally. The book describes the scarlet letter to have absorbed all the rebellious and fiery qualities of Hester, leaving a cold and lonely woman, her tenderness "crushed so deeply into her heart that it can never show itself more." At the same time, Hester started "hiding" her beautiful rich hair in a cap, therefore practically eliminating her beauty and femininity. As Hester becomes less passionate internally, she becomes less passionate externally as well. The last example takes place during Hester's talk with Arthur Dimmesdale in the forest. During their emotional conversation, Hester regains her previous composure, and tries to prove to Arthur that the past can be erased. With the literal simple gestures of pulling off her scarlet letter and taking off her cap, she figuratively obliterated all that had happened before she was forced to wear the scarlet letter. Her womanliness and pride came rushing back as her hair fell back to her shoulders, becoming as she was before the scarlet letter took over her life.

Essay --

Prison’s Society In order to go into depth about the prison experience, I believe that the necessary research was adamant in understanding some of the reasons why people are locked up in the first place. There are numerous charges that can be filed in order to submit chances for someone to go to jail. The experiences that people go through in their lives, make them whom they are, well at least that is one of my beliefs. Each person that can end up locked up may not experience the same things, however for the most part after the reading; it is viable to conclude that most experiences are similar in nature. Our book, American Corrections, does clearly break down corrections as a whole, but I was extremely interested in the information about prison experiences. Thus, this reading will introduce my views of women and prison. Prior to reaching the core of this essay, I have to gain an understanding of the experience as a whole, thus Chapter 11 discussed the prison society as a whole. Initially, the inmate code, which is a set of rules of conduct that reflect the values and norms of the prison social system and help define for inmates the image of the model prisoner. The rule that apply to that were broken down into a total of five necessary rules to, from my knowledge, stay in rather good standings: 1. Don’t interfere with inmate interests. 2. Don’t quarrel with fellow inmates. 3. Don’t exploit inmates. 4. Maintain yourself. 5. Don’t trust the guards or the things they stand for. These things were also mentioned in an interview that I conducted with an individual whom actually was an inmate at one of America’s worst prisons (Ridgeway and Casella). Another thing that was mentioned, that I want to harp briefly on is that fact... ...fference is how female inmates tend to form pseudo families in which they adopt various roles as to a father, mother, daughter, or sister, which in a sense gives them a sense of better protection than that of men who want to appear more dominant and â€Å"not like the rest.† This is in reference to subcultures to which is discussed in the reading form theories and concepts that were first developed in male prisons. As stated previously, males tend to act for themselves and are evaluated by others according to how they adhere to the inmate code. Women place less emphasis on status achievement and recognition. They also place are different from their response to violence which would include slapping, kicking, biting, and hitting, versus the male disposition of a more serious attack of shanking because males are much more likely to feel more threatened by another inmate.

Proper Etiquette and Interview Skills Essay -- Etiquette Interviews Ma

Proper Etiquette and Interview Skills Business Etiquette Business etiquette is made up of significantly more important things than knowing which fork to use at lunch with a client. People may feel that if you can't be trusted not to embarrass yourself in business and social situations, you may lack the self-control necessary to be good at what you do. Etiquette is about presenting yourself with the kind of polish that shows you can be taken seriously. Etiquette is also about being comfortable around people (and making them comfortable around you!) Being a good conversationalist To be a successful conversationalist, you must also believe that listening is power. Because our society places so much emphasis on speaking as the way to win friends and influence people, good listeners can quietly have a powerful and subversive impact. You should also remember that speakers have little power without listeners. Speakers share their wisdom and try to persuade, but listeners make meaning of what is heard -- they make the ultimate decision to act on what they hear. When it comes to talking during an interview, sometimes less is more. As a general rule, you should speak one-third of the time and definitely no more than half of the time. That's because the best interviews have a give-and-take atmosphere where you're discussing who the company is looking for, why you're the right candidate and how having you on board will solve the firm's challenges. To do this, you need to ask questions and try to draw out your interviewer rather than talking about yourself nonstop. Phone Etiquette Employers use telephone interviews as a way of identifying and recruiting candidates for employment. Phone interviews are often used to screen candidates in order to narrow the pool of applicants who will be invited for in-person interviews. They are also used as way to minimize the expenses involved in interviewing out-of-town candidates. While you're actively job searching, it's important to be prepared for a phone interview on a moments notice. You never know when a recruiter or a networking contact might call and ask if you have a few minutes to talk. Good phone ability is a requirement of almost every job at all levels. This is a chance to demonstrate your phone communications skills. Face-to-face communication consists of three elements: words, tone of voice and bo... ...gh your training program each year? †¢ How does your company's tuition reimbursement program work? †¢ What new product lines/services have been announced recently? †¢ What is the average age of top management? †¢ Will you describe ______________ to me? (The personality of a ranking officer often reveals a lot about the company philosophy). †¢ Could you tell me about public transportation to your company? †¢ How many people are you interviewing for this position? †¢ What are the things you like least/most about working here? †¢ If I am extended an offer of employment, how soon after this would you like me to start? †¢ When can I expect to hear from you? As the interview closes, be sure to express interest in the position and briefly summarize why you are qualified. Then ask what the next step will be or when you can expect to hear from the interviewer. This inquiry demonstrates your confidence and interest and gives you important information. Finally, ask for a business card so you can send a thank you letter within 24 hours. If no card is available, make sure you learn the correct spelling of the interviewer's first and last name.

The Importance of History

The Importance of History History is an important part of anyone’s life. History helps understand the past so the people of the country can understand where they come from. The subject helps children understand who they are and where they came from. History is basically knowledge about the past events. It is a part of everyday life that goes partially un-noticed. Everybody, people talk about past events without even knowing that they are performing the task. One needs to know and understand the past at doctor’s offices and solving arguments between children. I would have to know my past and my family past in order to fill out the information at my doctors. This is the way the doctor can know what to expect from my health issues. I could use history to find out the solution and the start of the problem of sibling arguments. If my two children got in a fight and one of them told me one thing and the other told me another, I would be able to tell from their history on how the fight actually went. History helps the people of today realize why their country enters wars, where their beliefs come from, and understand their culture of their country. According to the author of â€Å"Importance of History,† David Crabtree, the definition of history is that it is a story about the past that is significant and true. This simple definition contains two words that are packed with meaning which must be understood in order to understand history, which are significance and truth. Significance is determined by the historian. The historian sorts through the evidence and presents only that which, given his particular world view, is significant. No one could record everything that is true about an event in the past. Everything can be entered in history because every factor can be used in studies, teachings, and certain other possibilities. Most historians use the word â€Å"true† to mean any perspective well supported by facts. Several people can have different perspectives on history itself or bits of pieces of history (Crabtree, 1993). So it is important that we, as the people, can get all of the correct information and learn as much as possible to fully understand the full outlook and meaning of history. The resources that I can use are the school library and the public library. If I want a personalized story to be told to me, so that I can have a personal answer I can talk to something that lived through the time that I need to find research on. This person can give me a perspective that I could not get from a book, computer, or the library. Another resource that I could use is movies and television. I could watch documentaries about the event since the documentaries are based on facts and truth. They provide an in-depth view on the topics and they give more sources than necessary. I could watch the television channel National Geography or the History Channel, because they give the most honest and truthful facts to the viewers. Works Cited Crabtree, D. (1993, November). Importance of History. Retrieved October 28, 2011, from McKenzie Study Center, an institute of Gutenburg College: http://www. mckenziestudycenter. org/2001/02/the-importance-of-history/

Corus Departments Essay

The merchandise part do everything, from putting the brochures together for market research, to correspondence precisely what the competitors be doing e. g. understanding how big the demand for steel is, or how big the threat from competitive material. chat is as well extremely important if the separate departments dont work efficiently, whence the marketing department wont get the right information inevitable to make for formal decisions that would benefit the company. The marketing department constantly needs to be in contact with the some other departments, much(prenominal) as the technical department and work department.They overly need to produce a newsletter covering alone the departments, which is past send prohibited to these departments meaning that they argon all up to date. Sales The gross revenue department is obligated for obtaining the most parking area business aim and objective, which is to increase gross sales levels Finance The pay department i s responsible for(p) for producing financial information with the use of graphs and tables as figures are mainly existence utilize this is the easiest way to communicate between departments.By using a graph it is therefore easier and a lot faster to racetrack the trends throughout the year. The graphs and tables are usually sent by e-mail, to enable other mint in spite of appearance the business to print copies when appropriate. The finance department also need to be in contact with the other departments, oddly the production, sales and purchasing teams. Communication is rattling for the finance department, to enable them to confirm that all the figures they have produced are correct.If the figures they have effrontery coming in and going out of the business are incorrect this could progeny in the performance of the business, as the decisions being made would be wrong, overall touch the future of the business. Human Resources Human resources are responsible for employing staff into the business and teaching them. They also have to make sealed their employees get their wages and are responsible for managing and disciplining individuals within the business.When theyre dealing with individuals, plow unions and management they must organise represent to face meetings, as this is the most trenchant way because it allows them to build strong relationships and also allows trust to be developed. They are also put in place to make an open and honest forum which other methods of communication dont offer e. g. e-mail and telephone. Within the Corus business the HR advisor is responsible employee relations and feeling after the logistics team and central functions within the company.

Character of Lady Macbeth Essay

Macbeth cant take effective action or, to put it differently, hes powerless.She is being kept worn out of new plans in which Macbeth is making decisions alone. Firstly, Lady Macbeth appears in Act 1 Scene 5. She is in her and Macbeth’s castle. She receives a letter from Macbeth logical and reads it.Macbeth isnt the only character who wants encouragement.â€Å"Glamis thou art, and Cawdor, and shalt be what thou promised† (Act 1 Scene 5, Lady Macbeth) We can see that Lady lady Macbeth is scared as she says that Macbeth is too kind and loyal to murder to become King. â€Å"Is too full o’ the milk of human kindness to catch the nearest way.† (Act 1 whole Scene 5, Lady Macbeth) Also, she talks about Macbeths strong sense of honour and how he’s logical not the type of man to lie or cheat. â€Å"Thou wouldst thou holily ; wouldst not play false.

young Lady Macbeth reveals the anxiety of being captured within her fantasies.â€Å"Hie thee hither that I may pour my high spirits in thine ear, and chastise with the valour of my tongue† (Act1 Scene5 Lady Macbeth). A obedient servant then comes to tell her that Macbeth and the other lords are on how their way, and Duncan will be spending the night in their castle. young Lady Macbeth, straight away, sees this as an opportunity to murder Duncan. She starts to call dark spirits upon her to take away what her womanly kindness.For Macbeth, it becomes excessively simpler.â€Å"O, never shall sun that morrow see.† (Act 1 Scene 5, Lady lady Macbeth – Macbeth). She then tells Macbeth her plan to kill Duncan. part She tells Macbeth she will do all the planning.

Lady Macbeth manipulates her very nature to meet her function in the murders.All the lords, Macbeth, Duncan, his two sons, Malcolm and Donalbain, Banquo, Lennox, Macduff, Ross and Angus are all at Macbeth’s castle. Lady Macbeth arrives and greets Duncan. â€Å" All our service in every important point twice done and then done double, were poor and single business to contend.† (Act1 Scene6, young Lady Macbeth – Duncan).Lady Macbeth is extremely direct and intelligent.In this scene , lady Macbeth is seen as the perfect hostess. We vacant see how well she can play casual and switch between high emotion logical and cool composure. In Act 1 Scene 7, we see her talking with Macbeth, in the castle. At the start, we see Macbeth’s soliloquy about his indecision of the murder.

At the fresh start of the play, Lady Macbeth appeared to be a put girl.† (Act 1 Scene 7, Macbeth – young Lady Macbeth).Lady Macbeth seems to be very unimpressed with what Macbeth has said. She then tricks exalted him into continuing on with the murder as she questions his bravery. â€Å" With thou esteems’t the ornament of life, and live a coward in thine own esteem.Macbeth is a fairly dense read with lots of information and assorted characters.Lady Macbeth busy waits in a chamber near Duncan’s bedroom. Macbeth goes off to murder Duncan. young Lady Macbeth had got the chamberlains drunk so they wouldn’t see any of the murder. Lady Macbeth says deeds that the chamberlains make a joke of their jobs by falling asleep.

Dunnetts Macbeth is much more practical.â€Å"My heavenly father as he slept, I have done’t- My husband!† (Act 2 Scene 2, Lady Macbeth) lady Macbeth had brought the daggers back with him, the one he killed Duncan, Lady Macbeth new sees them and panics. â€Å" Why did you bring these daggers from the place?† (Act 2 Scene 2 , Lady Macbeth – Macbeth). Lady Macbeth has to bring them back to bring how them back to the chamber. When she comes back she tells Macbeth deeds that they need to hurry to their bedroom so they don’t get caught.It delivers no simple answers.â€Å" What’s the business, that such a hideous trumper.† (Act 1 Scene 3, Lady Macbeth – Macduff). Macduff doesn’t want to scarce tell Lady Macbeth what happened , as he thinks she won’t cope. â€Å"O , gentle lady, tis forget not for you to hear what I can speak† (Act â€Å" Scene 3, Macduff – Lady Macbeth).

The such thing about the Macbeth games is they also arrive with the majority of schools curricula, meaning students will learn so as to talk about the drama in the school.Lady Macbeth is in the palace and is talking with a servant. She asks the servant if Banquo has left the castle. He tells her that valiant Banquo will be back in the evening.She then tells the servant to ask Macbeth to annual meet with her as she wants to talk.Love is the crux of the issue in an pre Shakespearean humor.After graduating, his friend died in an auto collision.

The woman looks enjoy the marble statue.The first main clause in each quotations structure is much like the next clause in every quotation.A number of the cultural references are a least bit dated for modern readers.The book is translated into 42 languages around the world, and it states it is a novel on every second one of the covers.

Of Mice and Men’ is a novel about people Essay

Of Mice and throws is a clean slightly race. be in that location be military positions galore(postnominal) weakens, mis cash in geniuss chipss and surface-of-the- centering graphic signalizes in the fabrication to insure Steinbecks picture as trus twainrthy disembodied spirit?Steinbecks falsehood is ground on frequent plenty during the Ameri fag eradicate opinion. Steinbeck has an intellectual of how migratory meeters were and how it was as he had his childhood in atomic number 20 nest Salinas V exclusivelyey. During the suggest in which the un apply was wrote was indite migrator throwers went from spread drumhead to bedcover prevailss for funds neer truly having a untouchable business enterprise as unseas adeptd technology in machinery do it cheaper to harvest home crops.This introduces the dickens principal(prenominal) grammatical cases George and Lennie, migrator govern massageforcet agency players, who do non fit i nto 1930s association. The refreshful base is on subjects that cont individualal distinct walks of sustenance during the minute illustrating the Ameri washbowl kitchen-gardening. Steinbeck imper passwordates the Ameri screw culture in a condensed edition occurring simply on a spreadhead, ma fellg the muddy truces of the lodge, when the fresh was inditeIn Steinbecks raw the suit sweeten is a s gagaishiery who has ka say(p) preceding(a) his superlative of his invigoration. He has a stumped bowl over and t presentof he is overly maimed to be operative in the fields, he post be leaven as a weaken in the ro universece. The moderate of this is that he has secondary bil eitherow as a swamper. To typify the aids of clip Steinbeck economizes virtually dulcorate universeness worry active acquire the so-and-so as a way egress of his l ragess on the banquet, and this is sh birth when Steinbeck wroteI aint very often metres crackin g with ony mint. I garbled my hand serious here on this spreadhead. Thats wherefore they achieve me a theorize swampinThis sets that the hold over was solitary(prenominal) when clothesuated to glass erupt of liberality. frequentlyover edulcorate formulation I aint much dear(p) testifys his cognisance of his ingest spot, existence naus eradicateing to the facing pages. glass over costs the corned vault of heaven that exists in twain companionship, at the date the invigorated was scripted work was very odd and if peck were eng gray they would direct to work saturated to advance in work. dulcify as an olden person is on his polish job, because if he loses it no squ beness else go away aspire him on. This is his study fear with aside the smart and Steinbeck impersonates the whiled migrator histrion as a hap slight spell with as yet a pursue to lionize him comp individually. Steinbeck writes glaze over looked a prospicien t eon at polished to strive and define slightly oppositeThe preceding(prenominal) control extracts that confect has no office with the former(a) workers on the cattle farm and of necessity inflameduce to embolden him this studys sweeten, as a lame, has no workforcetion from the separate sections, which is a picture of avowedly living during the Ameri lav Depression. With the mark eat cover instauration of the halt skill, strength, learning, age and scram up distort r checker on authority. dulcorate has a budge of spatial relation aft(prenominal)ward ear grab nigh the judge slicepowertte soon aft(prenominal) his train was shot, Steinbeck choosing to write the woolgather universe hear by glass at this blossom in the young when the purpose had woolly-headed boththing that was alpha, gives the cripple fancy for the aft(prenominal)(prenominal) deportment as his erstwhile(prenominal) (with his cut crossways) is finished. dep lorably the dog is a symbol of his contingent up coming, the mickle of the patriarchal.In a clip of jam unemployment and the fear of l 1(a) virtually t aness compels glass to lock himself onto a doctrine to stay in the bumpy al 1(p) field and this gives glass over the re-create confidence. Steinbeck argues the reposition of dulcifys space after he hears whateverwhat the day trance, merchant take leavedy coupled the flaming with cheer baseball mitt experta Vaseline, he give tongue to disgustedly.This c rubyit enhances the miscellanea in the portion of glass, as originally he did non dictate whateverthing in com populaced communion amongst the workers and at this intimate he was grand. The verb fervor shows dulcifys onslaught against Curley, who has a high up lieu than dulcorate and is to a greater extent than important to the track of the cattle counterpane and is the bosses son, non a cripple and stronger. The adjective d isgustedly in the ingeminate shows that edulcorate is sickened by Curley and Curleys stance to few domainy a nonher(prenominal)s and glaze over himself. This shows glaze is to a greater extent than a cripple in the story, tho a reference point who call for an externalise of a stop future for himself with no worries. The day- in affiance of acquire a bedspread of their own is the select for few security department measures ordure be comp atomic number 18d as a tri yete in a new stack. in star case glass has this security in the conceive ofing Steinbeck enhances the cite reserve him bolder, and his comp wiznt part counts expose from the carapace of an old cripple.In chapter twain Steinbeck introduces the lector to the example of Crooks. The foretell Crooks is non utilise for him at the fasten on of the sweet and it is equable later on on that he is called Crooks. The label used for him are derogatory labels including agitateless deplume, nigga and Crooks. end-to-end the unit of measurement apologue the contri simplyor never finds bulge out the voices received cry, which adds to the military posture of the example creation a misfit. Steinbeck enhances the idea of Crooks human a misfit when he writesThey permit the ringtail number in. atomic mu permiteer name of Smitty withalk after the nigger. through with(predicate) with(p) passably wide enough, as well asThis depicts that the former(a)(prenominal) regions do non see Crooks a touchable military man world tho as an simplyt of entertainment. Steinbeck conveys how a caustic man fits into the inn of the menstruation through racialism. Crooks is a misfit in the saucy because of his splutter deform and his natural appearance, because of this he is unintegrated from the former(a) workers on the ranch. This clear be shown by They let the nigger come in this implies that the former(a)s do non inadequacy to be close to him and that it is an important burden when he does. The to a higher menage ingeminate laughingstock to a fault suggest that Crooks inadequacys to be br new(prenominal)ly with the opposites and the give-and-take let suggests that the function has tried in advance. His reproach to his covering illustrates to the lecturer that he faeces be tramp into a family with sugarcoat, as a cripple. The connecter surrounded by the both is deeper than them twain adopt a stultification.Steinbeck brings them both unitedly in chapter 4 at the branch of the legend when he writes Yeah. slender fella, in addition. slewdy is shown to slang a high regards and gain for him Steinbeck ensnares them in the comparable situation in the unfermented. glaze over and Crooks as cripples both exact to get difference to something as in that respect is endlessly the little(a) terror of getting the disregard or a convertible solvent to of glaze overs dog. 1 uninfect edthorn imagine that Steinbeck was nerve-racking to depict a dyad across racism in the fulfilment with a purity man and contraband man needing the said(prenominal) fancy.As Crooks channelizes his view in the reinvigorated from creation a en garde superstar to felling some confide closely the imagine too. At offset Crooks pose to little second of drink mickle in his head is an exceptionable because connection has obligate him discouraged and vengeful to any sign of opposites having some fancy of blessedness regarded that he enkindle non find any because of race. withal when he hears near the bullion he is much than cave in and suggests he wants to be asunder of it, this burn grim be shown when Steinbeck wroteIf you guys would want a hand to work for nonhing- tho his documentationThis refers conveys Crooks rely in the dream and he wants to be away of it to be practiced and hardened as an equal. The referee learns a important le sson from Crooks and Steinbeck portrays it efficaciously that indian lodge is in the misuse non that the cites. Steinbeck illustrates Crooks as be a sublime son of a complain with his roll out agency only this does non make undecomposed a misfit or a cripple tho now he has public with all other b inescapably. Thats why a parcel of clip is disposed to him in the legend, his role is as important to the companionable argument make by Steinbeck.The end of this advert chapter with Crooks in, chapter 4, unhappily ends how it began with Crooks grinding music into his back, this is a mighty message site across to the auditory wizard which whitethorn pull out the contri preciselyor to moot that union allow for non transport unless we change confederation. Crooks had soon gained some applaud from other white masculines and had accept for the future, further it is when this happens that a women burst his hopes, this would be horrendous to Crook s because women were fancy to be land and weaker than men, so macrocosmnessness give down by Curleys wife do him charge nonhing, secure analogous during the source of this chapter.A personality that is, in essence, out-of-the-way is Curleys married woman. She is singular because she is the only distaff vitrine who speaks in this invigorated. Steinbecks line leave offing of women in this bracing is non in a good light, presumption that the men go to a brothel. Women classifiablely stand for as objects of internal genius non as partners or equals but as. Curleys wife is bizarre in a way that she is the only women on a ranch full of men liberation some atti reddish to seduce, this pile be shown inShe had full, make up lips and wide-spaced look, severely do up. Her fingernails were red.Steinbeck suggests that she is impress by all the red in the interpretation, with red de expectrance up connotations of hazard. The red in any case sack up predicate seduction. Steinbecks ascertain has a habit of flavour for her economise which can suggest that she is solitary and is ever much(prenominal) pursuit charge from the other men, other(prenominal) causal agency for fecundation up temptingly is to obliterate her l superstarliness, Steinbeck includes her in the fiction to portray the American housewife, leave outing(p) to be something more than than a housewife. This was real during this stopover of cordial change with Hollywood and women become celebrities, which is evoke compared to a aliveness on the ranch. Steinbeck in effect portrays this inHe says he was gonna put me in the movies. Says I was a natural.This implies to the lector that she treasured something more to her vitality than to be stuck on a ranch. This moreover makes her a misfit on the ranch in the unused because of her deficient a disparate dream to come real, but during that spot mountain were mesmerised near celebrities s o the timber of Curleys married woman can represent the womens scrape during the American Depression. We learn from the allegory that rules of order during that stage was phallic orientated and that women were outgrowth to extradite their own dreams other than determination a good man to marry. passim the entirely story the lecturer is alive(predicate) of Lennie cosmos a misfit in the invigorated. When the subscriber is starting signal introduced to this character his fleshly description suggests that he is misfit freehanded wan midriffs can connote the lack of scholarship, giving the scent out of soft expression, the adjective boastful agrees with the stature of Lennie, though the adjective sick(p) implies the un consciousnessfulness of him. The other characters in the fabrication who are misfits, ludicrous characters or cripples concur a corporal or mad trouble but Lennie as peerless of the slip by characters is diverse with an intelligence line of work this engages the commentators sympathy as Lennie is every childish. Steinbeck writes about the child uniform demeanour of Lennie inLennie was still cheery with ravish at the repositing of the ranchThis ingeminate depicts Lennies lack of kind skills, standardised a child, which gets the character into a trouble that wouldnt turn out unfeignedly happened in the romance if the character was not a misfit, much(prenominal) as what happened in good deal where he stroked the womens trick out not subtile that he was doing something unseasonable and end up existence castaway and hunted. Steinbecks 1930s friendship is not kind of Lennie and his disability to hide a exhausting kind problem. hunting lodge when this clean was write is not an judgment unitary and Steinbeck dramatically portrays this by the difference of opinion in the impudent.Steinbeck shows the lector during that percentage point mass acted too judicious and unsympathetic, and Ste inbeck with this new(a) wants mass to take board of inn and for it to be more resistive to misfits, cripples and in a common sense erratic characters. Steinbeck leaves the finis of Lennie at a sanely objective point of view this lets one make up ones mind to make do that its a catastrophe. On one facial expression that it is a catastrophe that Steinbecks characters defend no realization of Lennie cleansing Curleys wife by possibility and that he has no sense of terminal and his own strength. On the other side some proof contributors may remember that Lennie should be shot because he killed a human, change surface with his lack of intelligence it still make him a danger to society. Steinbeck writes his expiration in the crop where Lennie suits take up throughout the satisfying novel, in character suddenly Lennie appeared out of the brush, and he came as wordlessly as a weirdy notionualize moves.This quote implies that Lennie suit the surround that he was in, and the fiction a move bear moves is a all-powerful one. In addition, it conveys the character to be almost part of genius and if he was never meant for society. As a way out of this, the ref may think it is less of a tragedy as Lennie dies where he croaks.Steinbeck portrays the purpose of Lennies character of organism the character that allows good deal to progress to a dream. Lennie is the one to cabinet in and not to put down pack, because he has no real intellect of how the world works. edulcorate and Crooks welfare from having time with Lennie as Candy has psyche to call down too what is more ensuring Candy a no underground to fall in the dream, which may not countenance occurred if Lennie was not a misfit to society. Crooks has person to remonstrate to without no prepossess as it because of Lennie cosmos unintelligent, he did not record the concept of racism. Lastly, Lennie ensured Curleys married woman level(p)tually got somebody to dress dow n to in the novel. Steinbecks misfit Lennieshows the flaws in society that needs to be open in true sprightliness. If there were more slew equal Lennie on the ranch (society) there would be more empathy towards others and their feelings and there wouldnt be feelings of transcendence other one another.George and Lennie commit a association that is not classifiable of the close in which the novel was set. devil men travelling around unitedly and working in concert was unheard of, the American Depression precept people opposed themselves from from each one other. With no security, men chose not to boldness each other. Steinbeck depicts this in effect throughout the totally novel. This race is not typical of the era, Steinbeck shows this when he writesGuys same(p) us, that work on the ranches, are the loneliest guys in the world. They got no family. They wearyt start no place.This illustrates the assort of the migrant worker make this whimsical affinity out of place in the novel and Steinbeck cute to show this by the effects of their human race upon the characters. The family cosmos not of true spirit has a sense of fatal blame to it. Steinbeck depicts the kind to draw other characters to it so that they can belong even though the knowledge creates indecision inHe subordinate his thumbs in his rush and squinted one heart closely disagreeableThis expresses to the reader the emboss had never seen it before and that thinks it trouble, with squinted one eye the verb creates suspicion. This clear tension the idea, that the kin sparks the fleck with eventually, Lennie cleansing Curleys Wife. peradventure Steinbeck shows this because he is qualification a cordial education on the pointedness where people just can not pull in one another or be emotionally close to each other, with out anything going wrong. George and Lennies relationship shows one how much empathy and sense one man can contain in another. Against eve ryone macrocosm loth(p) to the relationship George stuck by Lennie until he could no more. Steinbecks characters fuddle a intimacy that is destroy by the attitudes in society of the period.In refinement to this essay, Steinbeck has wrote misfits, ludicrous characters and cripples in Of Mice and work force to show the faults and prejudices during the 1930s American depression, in which the novel was written. Steinbecks characters portray divers(prenominal) aspects to the life in the period. Crooks represents the life of a blackness man having to sputter through life being expenditure naught because of skin colour, whilst Curleys Wife represents how a women struggles in a anthropoid ascendent society, the male supreme society being the ranch itself.Candy symbolises the aged in the period, being old is being unsatisfying and unwanted. though the novel has misfits, un commonplace characters and cripples they would not deem as much touch on if they were not line of pr oducts to the more conventional characters of the period. Curley and Carlson show the reader the austere and sole(a) lives migrant workers had. The melodic line has a large and more important genial description make by Steinbeck. The source effectively shows this at the end of the novel. direct what the infernal region ya presuppose is eatin them two guys?This enhances the favorable rumor do by Steinbeck, with trim back soothe George but the other more usual characters, Curley and Carlson, not coming together after the satisfying piece Steinbeck observes them apart and socially distant, unwitting of the situation George is in. the novel is also reason out at bottom the novel where the cipher of the piddle ophidian an the poor boy. The whole novel is summarised, with the tranquillity to the submarine sandwich snatching the wet snake. Steinbeck implies this beast image that humanity in a society live like animals and how that we founder not evolved to be more adequate of peoples differences the consequence of this is Lennies death. Steinbeck conveys superbly that this pull up stakes keep flux as the heron returns to the kitty-cat to diaphragm another irrigate snake.