Hotel Chocolat's Strategic Choices Essay Example | Topics and Well Written Essays - 4000 words

Hotel Chocolats Strategic Choices - Essay ExampleThe participation started as Choc Express and in 2003 rebramded to be the known Hotel Chocolat Comp both. The firms founders have the required friendship and skills to run the business. For instance, Angus went through the Business Growth and Development course at Cranfield School of Management. Amazingly, directly Hotel Chocolat Company operates in more than 33 locations in England with 70% of the guests trading from the firms website (Barrow & Molian, 2005). The followers is a inform on the major strategic options facing Hotel Chocolat Company as well as the potential future strategic position of the firm. The report also provides specific recommendations in respect to the Hotel Chocolat Company. The report achieves these objectives through three main parts A, B, and C. Part A The major strategic options facing Hotel Chocolat As a companys business, Hotel Chocolat is faced with many options that can steer up expansion of the co mpany and that of the market gross revenue (Gelderman & Weele, 2002). I will discuss these options one after the another(prenominal) and give an explanation of the uniform on how they work, when should they be implemented. The result of this is that it is going to propel the company to a potential future strategic position. ... ducts in a unique way than their competitors and providing their customers with their need, wants and desire more effective than others (Bertoldi, Giachino & Marenco, 2012). This model works with the assumption that a customer accepts any product offered based on the apparent value for money. The model is based on the a number of perception of the product and service offered against a price tag such that the same product or service can offer different price depending how it is perceived by the customers. I recommend the strategic clock model because it combines a low price, low perceived benefit with center given to a price sore market segment. However, t here may be price sensitive customers with low purchasing power and who cannot afford to buy better quality products but most customers do not differentiate or value the difference in the goods offered. Also to build on the customer loyalty, the executive group of the Hotel Chocolat Company can introduce loyalty cards which will contain customers with the products of the Hotel Chocolats company only (LeBoeuf et al, 2011). This is achieved by offering frequent customers with loyalty cards and proving them with incentives and discounts when purchasing at any of the stores, outlets and supermarkets particularly selling products of the Hotel Chocolats company. Another option that the Hotel Chocolat Company can implement is production differentiation (Gelderman & Weele, 2002). This aims at offering benefits that is completely different from those of the competitors. Of course the Hotel Chocolat Company also faces competitions from other beverage companies which both acts as substitutes or complements to their products such as tea among others. Therefore, to achieve a competitive advantage than other companies,